South Korea

Dynamic Cities, Deep Traditions & Striking Landscapes

Discover South Korea

A country where innovation, heritage and everyday life intersect

South Korea is a destination defined by contrast and cohesion. Hyper-modern cities powered by technology (robot waiters can be common) and design sit alongside centuries-old palaces, temples and traditional neighbourhoods, while forested mountains and rugged coastlines are never far from urban life. It is a country that moves fast yet honours ritual, values efficiency yet preserves tradition, and welcomes visitors with a culture built on respect, hospitality and shared experience. It's easy to get around this country which like Japan is inhabited on about 30% of its surface (the rest being rugged, mountainous areas and national parks). There's the KTM high speed train between Busan and Seoul and buses tend to be comfortable and efficient. Take into account that Google Maps is not so prevalent and Koreans use the dominant Kakao maps (and a host of other Kakao services). Korea has gained strongly in popularity globally in the past decade. K-movies, K-pop, K-beauty among others have done its part in promoting the country. Food and snacks are typically also very different than in Europe and it's fair to say Koreans are real foodies and love their barbecue restaurant.

For travellers, South Korea offers depth without difficulty. Public transport - by metro in Seoul - is exceptional, cities are safe and clean, and food culture is both accessible and endlessly varied. Whether visiting for the first time or returning to explore regional nuances, South Korea rewards curiosity with layered experiences—seasonal festivals, distinctive regional cuisines and landscapes that change dramatically throughout the year. Read more on the country here.

Visa Requirements

South Korea offers straightforward entry for European travellers.

EU passport holders may enter visa-free for up to 90 days for tourism.

A valid passport is required for entry.

Travellers must complete K-ETA (Korea Electronic Travel Authorization) prior to arrival, unless exempt at the time of travel.

Proof of onward travel may be requested on arrival.

Entry procedures at international airports are efficient and well organised.

Language Spoken

The official language is Korean.

• English is widely taught and increasingly spoken, particularly among younger people and in major cities.

• English signage is common on public transport, in airports and at major attractions.

In smaller towns and rural areas, English may be limited, but visitors will generally find locals helpful and patient, with translation apps filling any gaps. Interestingly, sometimes Koreans when together are a bit reluctant to speak English to you as towards each other it can feel like a language exam.

Accepted Currencies

Currency: South Korean Won (KRW)

Credit and debit cards are widely accepted in cities, hotels, restaurants and shops.

Cash is still useful for street food, markets and smaller establishments.

ATMs are readily available, though not all accept foreign cards—international ATMs are common in cities.

Carrying some cash alongside cards is recommended.

Weather & Best Time to Visit South Korea

South Korea experiences four distinct seasons.

• Spring (April–May): Mild weather and cherry blossoms; ideal for sightseeing.
• Summer (June–August): Hot and humid, with monsoon rains in July; festivals and coastal travel are popular.
• Autumn (September–November): Cool, clear and colourful—one of the best times to visit.
• Winter (December–February): Cold with snow in northern and mountainous areas; popular for skiing and winter festivals.

Best time to visit:

• April to May and September to October for comfortable weather and scenery
  

Destinations to Discover in South Korea

Seoul – Tradition Meets Tomorrow

Seoul is a vast, energetic capital where ancient palaces and modern skyscrapers coexist seamlessly. Royal complexes sit beneath mountain backdrops, while neighbourhoods shift rapidly from historic alleyways to cutting-edge shopping and nightlife districts. The city is also the cultural engine of South Korea, driving trends in fashion, food, music and technology. Many first time visitors describe a nice vibe and atmosphere in the city. You'll need the metro to get around here as distances are vast.

Highlights & things to do:

• Visit royal palaces such as Gyeongbokgung and Changdeokgung
• Hike up the TV Tower for spectacular views of the city
• Explore traditional Bukchon Hanok Village
• Shop and dine in Myeongdong, Hongdae and Gangnam
• Walk along Cheonggyecheon Stream
• Experience K-culture through music, beauty and street fashion

Busan – Coastal Energy & Relaxed Living

Busan is South Korea’s second-largest city and its main port, offering a laid-back coastal feel alongside urban energy. Beaches, seafood markets and hillside neighbourhoods give the city a distinct identity compared to Seoul. It is particularly popular in summer and serves as a gateway to the southern coast. Specialty coffee bars have been on the rise the past decade and quality is on par with good Italian coffee bars.

Highlights & things to do:

• Relax on Haeundae and Gwangalli beaches
• Visit Jagalchi Fish Market
• Explore colourful Gamcheon Culture Village
• Walk coastal paths and temples such as Haedong Yonggungsa
• Enjoy fresh seafood and seaside cafés
• Take a ferry to Fukuoka in Japan!

Gyeongju – The Museum Without Walls

Often referred to as Korea’s historical capital, Gyeongju was the heart of the ancient Silla Kingdom. The city is dotted with tombs, temples and ruins set within gentle landscapes.

Gyeongju offers a slower pace and a strong sense of continuity between past and present.

Highlights & things to do:

• Visit Bulguksa Temple and Seokguram Grotto (UNESCO sites)
• Explore ancient royal tombs and ruins
• Walk around Anapji Pond at night
• Visit museums showcasing Silla history
• Cycle through historic districts

Jeju Island – Volcanic Nature & Island Culture

Jeju Island is South Korea’s natural playground, known for volcanic landscapes, waterfalls and coastal scenery. Its distinct culture and slower pace make it a popular escape for both locals and visitors. Jeju offers excellent opportunities for outdoor activities and relaxation. It's best accessed by both airports in Seoul and renting a car to get around the island is recommended.

Highlights & things to do:

• Explore volcanic formations and lava tubes
• Hike Hallasan, South Korea’s highest mountain
• Visit waterfalls and coastal cliffs
• Relax on beaches and scenic coastal roads
• Experience Jeju’s unique food and island traditions

Unmissable Experiences in South Korea

Experience Korean Cuisine First-Hand

Food is central to Korean culture. From sizzling barbecue and comforting stews to street food markets and refined temple cuisine, meals are social, flavourful and deeply regional. Sampling dishes such as bibimbap, kimchi, tteokbokki and samgyeopsal is essential. In the evenings many street vendors will open up shop and make sure to try local favorites such as tanghulu (pieces of fruit on a skewer coated in frosty sugar) and fishbean cakes, cakes the form of a fish with beancurd inside.

Visit Traditional Markets

Markets offer insight into daily life, local ingredients and regional specialities. From street food stalls to textile and seafood markets, they remain vibrant community hubs.

Relax in a Jjimjilbang

Traditional bathhouses, known as jjimjilbang, provide a uniquely Korean experience combining hot baths, saunas and relaxation spaces used by locals of all ages.

Explore Mountains & Temples

With much of the country covered in mountains, hiking and temple visits are easily accessible from cities. National parks and historic temples offer tranquillity and scenic beauty. Nearby Seoul is an amazing hike in Bukhansan national park, overseeing the large metropolis. A bit further near Sokcho is the great national park of Seoraksan - a wild area with great but demanding hikes.

South Korea Know-How: Top Tips for First-Timers

A destination of energy, depth and cultural confidence

South Korea offers a compelling blend of modern innovation and deep-rooted tradition, delivered with efficiency, creativity and warmth. From neon-lit cities and coastal escapes to ancient temples and mountain trails, the country provides experiences that feel immersive and distinctive. For travellers seeking culture, cuisine and contrast—without complexity—South Korea stands out as one of Asia’s most rewarding destinations to explore.