Japan

Ancient Traditions, Futuristic Cities & Timeless Landscapes

Discover Japan

A country where heritage and innovation exist in perfect balance

Japan is a destination of striking contrasts and remarkable harmony. Ancient temples sit beside neon-lit streets, centuries-old customs coexist with cutting-edge technology, and tranquil countryside lies just beyond some of the world’s most dynamic cities. For visitors, Japan offers a deeply layered experience shaped by tradition, precision, respect and an extraordinary attention to detail. Most trips start in Tokyo and it's easy to get lost in this giant metropolis without much English signage. For Japan this is the financial and business capital and the atmosphere can feel somewhat serious. But there's also tons to explore. The Japanese government has tried spreading tourists to less well travelled destinations in the country as tourism has spiked in the post corona years. The main hubs are popular and you're not a novelty here as a tourist. The relatively weak Yen has also attracted a more diverse group of visitors. It's a fascinating country, unlike any other and very rarely are visitors disappointed. Make sure to stay overnight in one of the pod hostels or ryokans where you sleep on tatami mats. Or rent a bike in Kyoto or Osaka. Feed the deer in Nara. For nature and outdoor lovers there's the great province of Nagano with rugged mountains that are covered in snow for over half of the year. All this is best done by the efficient bus and train network - though car rentals are not a bad idea.

Whether visiting for the first time or returning to explore more deeply, Japan rewards curiosity. From cherry blossom season in spring to autumn foliage in the mountains, from bustling food markets to silent shrines, the country delivers experiences that feel both carefully preserved and constantly evolving. It is a destination that feels endlessly fascinating, no matter how many times it is visited. Read more about Japan here.

Visa Requirements

Japan offers straightforward entry for European travellers.

EU passport holders may enter Japan visa-free for up to 90 days for tourism.

A valid passport is required for entry.

Proof of onward travel may be requested on arrival.

Entry procedures are typically efficient and well organised at international airports.

Language Spoken

The official language is Japanese.

• English is increasingly spoken, particularly in major cities, hotels, transport hubs and tourist attractions.
  
• English signage is common on trains, in airports and at key sites, making independent travel manageable.

In rural areas, English may be limited, but Japan’s clear transport systems and helpful local culture make navigation relatively easy.

Accepted Currencies

Currency: Japanese Yen (JPY)

Cash is still widely used, particularly in smaller restaurants, temples and rural areas.

Credit and debit cards are accepted in hotels, department stores and larger restaurants, especially in cities.

ATMs that accept international cards are available at convenience stores and post offices.

Carrying some cash is strongly recommended.

Weather & Best Time to Visit Japan

Japan experiences four distinct seasons, each offering a different travel experience.

• Spring (March–May): Mild weather and cherry blossom season; one of the most popular times to visit.
• Summer (June–August): Hot and humid, with festivals and fireworks; good for mountain regions and Hokkaido.
• Autumn (September–November): Cooler temperatures and vibrant autumn foliage; excellent for sightseeing.
• Winter (December–February): Cold in many regions, with heavy snow in the north; ideal for skiing and hot springs.

Best time to visit:

• March to May and October to November for weather, scenery and cultural events
  

Destinations to Discover in Japan

Tokyo – A City of Infinite Layers

Tokyo is one of the world’s most dynamic cities, offering endless variety across its neighbourhoods. Ultra-modern districts, traditional shopping streets, serene gardens and historic temples coexist within a meticulously organised urban landscape. The subway system is great and well organized but can feel overwhelming at first. Close to Tokyo is the mysterious Mount Fuji and whether you're into mountaineering or not, it's a fabulous destination - which you can also see well from the high speed trains going north and south.

Despite its size, Tokyo is clean, safe and remarkably efficient, making it easier to navigate than many first-time visitors expect.

Highlights & things to do:

• Experience Shibuya Crossing and surrounding shopping districts
• Explore historic Asakusa and Sensō-ji Temple
• Visit observation decks such as Tokyo Skytree or Shinjuku towers
• Discover food markets, ramen streets and sushi counters
• Wander tranquil gardens and neighbourhood shrines

Kyoto – Japan’s Cultural Heart

Kyoto is the centre of Japan’s traditional heritage, home to thousands of temples, shrines and historic districts. Once the imperial capital, the city offers a slower pace and refined atmosphere that contrasts with Tokyo’s energy and seriousness. It's interesting that the old and new capital are an anagram of each other. In high season the main attractions can get very busy here and like Tokyo it's a not a cheap destination - though overall Japan isn't more expensive than Western Europe.

Kyoto is particularly rewarding for visitors interested in history, architecture and seasonal beauty. The cuisine is also varied with more vegan options for instance. For hikers, it's ideal as the city is surrounded by lush green hills.

Highlights & things to do:

• Visit iconic temples such as Kinkaku-ji (Golden Pavilion) and Fushimi Inari Shrine
• Walk through Gion, Kyoto’s historic geisha district
• Explore bamboo groves in Arashiyama
• Experience traditional tea houses and gardens
• Enjoy seasonal cuisine and temple food

Osaka – Food, Fun & Urban Energy

Osaka is known for its friendly atmosphere, vibrant street life and reputation as Japan’s food capital. More informal than Tokyo, it offers a lively mix of shopping, nightlife and historical landmarks. It's also been referred to as Japan's 'sin city' with all the neon lights and entertainment. It's fair to say people in this city are obsessed with food and make sure to try an okinomiyaki.

The city is also a convenient base for exploring nearby Kyoto, Nara and Kobe.

Highlights & things to do:

• Eat your way through Dotonbori and Kuromon Market
• Visit Osaka Castle and surrounding parklands
• Explore shopping districts such as Shinsaibashi
• Enjoy nightlife and entertainment areas
• Experience local street food culture

Hiroshima – History, Reflection & Renewal

Hiroshima is a city defined by resilience and peace. Its modern streets and green spaces stand alongside powerful historical sites that reflect on the events of 1945 and Japan’s commitment to peace. It's a must visit on your way through Japan and feels quite different than the other larger cities.

Nearby islands and scenic areas add balance to the emotional depth of the city.

Highlights & things to do:

• Visit the Peace Memorial Park and Museum
• See the Atomic Bomb Dome (UNESCO-listed)
• Take a ferry to Miyajima Island and Itsukushima Shrine
• Explore local food specialities, including Hiroshima-style okonomiyaki
• Walk riverside promenades and gardens

Unmissable Experiences in Japan

Ride the Shinkansen (Bullet Train)

Japan’s high-speed rail network is an experience in itself. Fast, punctual and comfortable, the Shinkansen connects major cities efficiently while showcasing the country’s commitment to precision and service.

Experience Onsen Culture

Hot spring bathing is deeply embedded in Japanese life. Onsen towns and ryokan inns offer relaxing, ritualised experiences rooted in tradition, often set in scenic natural surroundings. Make sure to read up on onsen etiquette.

Witness Seasonal Traditions

Cherry blossom viewing in spring and autumn foliage in fall are cultural events that shape travel seasons. Festivals, ceremonies and seasonal foods add depth to these experiences.

Explore Japanese Cuisine Beyond Sushi

Japanese food varies by region and season. Ramen, tempura, yakitori, kaiseki dining and local specialities reflect craftsmanship and balance, making culinary exploration a central part of any trip. Though some restaurants have very different opening times than in the West - they're an experience whether it's a 6 seat bar or conveyor belt sushi restaurant with ordering screens.

Japan Know-How: Top Tips for First-Timers

A destination of depth, precision and unforgettable experiences

Japan offers a rare blend of ancient tradition and modern innovation, delivered with exceptional care and organisation. From vibrant cities and sacred landscapes to world-renowned cuisine and seasonal beauty, the country provides experiences that are immersive, meaningful and endlessly varied. For travellers seeking culture, contrast and unforgettable moments, Japan stands as one of the world’s most rewarding destinations to explore.